Tiger Woods' admission of "transgressions" and the lingering uncertainty about what exactly caused his one-car accident in the early hours on the Friday of Thanksgiving weekend are damaging his credibility.
The crumbling credibility can be seen on at least two levels. Rasmussen reports that fewer than 4 in 10 people surveyed indicate they have a favorable opinion of Woods. The 38% favorable number is down 18 percentage points from one week ago.
Woods has chosen to disappear from the public eye; he has not spoken to the media since the accident, and last week he skipped a golf tournament in which he serves as sponsor. He also is not being seen in advertisements, something consistent with his image over the past years.
These reasons alone offer evidence that Woods ought to re-think the public relations strategy he has adopted. Granted, he's attempting to protect his family and his privacy; but being Tiger Woods ensures that is impossible. And the consistent series of stories from women claiming they had affairs with him are adding to the pressure to do more than issue a statement on his Web site.