Tuesday, June 22, 2010

Smart business decisions?

Consider what is taking place at the journalism school at the University of Nevada, Las Vegas.

The school's administration has done away with an entrance exam that did allow it to recruit better qualified candidates.

But it also was leading to fewer students entering the journalism school. The fewer students you have, the more it costs to teach them. And with the pressure on colleges and universities perhaps more than ever to be cognizant of the economics of higher education, this decision should not be surprising.

Nor should it be surprising to see what is happening at the journalism school at the University of Kansas, which is merging its campus newspaper and student-led television station. Despite the protestations made by (too many) journalists and journalism educators, the necessity for aspiring journalists to understand how to report in more than one format and through more than one medium is the future of the industry. Those programs that are progressive in their thinking are likely to continue being the ones that students want to attend.

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