...when professional baseball players do not attend the funeral of a legendary public address announcer?
It is when it involves the New York Yankees.
UPDATE: 5:00 p.m.: What are the ingredients that make this a story? Consider these:
1. Mr. Sheppard achieved iconic status in New York; he was far more than a public address announcer. In a city where seemingly every personality is magnified, he earned a rightful place in the celebrity hierarchy.
2. Derek Jeter, above all other current Yankees' players, should know better. Remember, it was Jeter -- not prone to acts of selfishness or arrogance -- who asked that it be a recording of Sheppard that introduces him each time he steps to the plate at Yankee Stadium. That request -- granted by Sheppard and the Yankees -- should have been repaid through attendance at Mr. Sheppard's funeral.
3. The media in New York will hop on any story that generates controversy. Clearly the absence of every Yankees' player is going to be viewed through a critical lens.
Put these together and you have a story.