Sunday, July 11, 2010

When the king abdicates

Ah, what a tangled web is being woven as the sports world continues to digest the news that LeBron James, perhaps the best player in the NBA, has left Cleveland for Miami.

The interview that James gave to highly acclaimed (though I've never known why) reporter Jim Gray has been criticized by many media experts. The primary criticism -- Gray went to easy on James, who has opted to leave his native northeast Ohio for south Florida.

What happened on Thursday night is precisely the kind of television drivel you will get when a non-event is turned into newsworthy. Let's face it, James controlled the message and how it was delivered. He was news-maker and news-controller at the same time.

Not bad for a guy who couldn't deliver a championship.

No comments: