Leave it to Rupert Murdoch to have the deep pockets, intestinal fortitude and media properties needed to pull off a new newspaper that will be entirely digitally delivered.
Why not? The start-up costs will be minimal (especially when compared to running a mainstream media operation) and the potential success is strong. I suspect there will be significant money flowing into this project and significant money made from it.
Like him or not, Murdoch is one of the few figures to whom the saying "he reshaped the media" can be applied.