Thursday, December 15, 2011

I think the National Football League needs to change its name to...

...the National Football League that Has the TV Networks Over a Barrel.

The NFLTHTTNOAB locked in the latest television deal with those networks yesterday, and let's say that the NFLTHTTNOAB has plenty of money heading its way.

The New York Times explores the additional dollars the league was able to generate.
Over nine years, starting in 2014, CBS, Fox and NBC will together pay an average of about $3 billion a year, more than 50 percent higher than their current deals.
Fox’s average rights fee will jump to about $1.1 billion a year from $725 million in 2013. CBS’s payments will increase to nearly $1 billion from $625 million, and NBC’s fees will go to $950 million from $612 million. ESPN’s recent agreement can be added to that. Three months ago it approved a 73 percent increase to $1.9 billion annually for eight years.
Taken together, the four networks, in addition to DirecTV, which pays $1 billion a year for its Sunday Ticket satellite package, will pay the N.F.L. more annually than any sports league has ever been paid. Of course, the previous record-holder was the N.F.L.
Foolish? Nope. The Wall Street Journal explains why.
The networks' willingness to fork over such enormous sums reflects the reality of television today. Audiences are fragmenting among hundreds of channels and alternative viewing options, such as the Internet. Football remains one of the few programs that still draws tens of millions of viewers who watch live. That gives the networks much-needed leverage with both advertisers and cable operators, especially since the networks gained the right to stream the games on computers and tablets.
Enjoy the games!

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