Monday, January 02, 2012

In case you missed it...

...then you shouldn't expect to see it.

That is, if you are in China.

The New York Times takes a look at new television-programming rules that went into effect Sunday in China.
That a dating show could help set off the toughest crackdown on television in years exposes the growing tension at the heart of the Communist Party’s control of the entertainment industry. For decades, the party has pushed television networks here to embrace the market, but conservative cadres have grown increasingly fearful of the kinds of programs that court audiences, draw advertising and project a global image not shaped by the state. Television, after all, occupies a singular position in the state’s media arsenal: with its 1.2 billion viewers and more than 3,000 channels, it is the party’s greatest vehicle for transmitting propaganda, whether through the evening news or staid historical dramas.
“A conflict has arisen: On the one hand, they’re pushing for the building of a commercial industry, but on the other hand they wonder if this commercialization has led to an overall decline in cultural quality and moral cultivation,” said Yin Hong, a professor at Tsinghua University in Beijing who studies television.
The party’s definition of “entertainment shows” encompasses game shows, dating shows and celebrity talk shows. As in the West, they are cheap to produce but earn high ratings and advertising revenue, which is critical since stations get little or no government subsidies. Now, the new rules, which were announced in late October, are forcing television executives and producers at 34 satellite stations across China to cut many entertainment shows from their lineups to limit what regulators describe as “vulgar tendencies.”
The tightening of television is at the fore of a major new effort to control culture overseen by President Hu Jintao that is also permeating film, publishing, the Internet and the performing arts.
The policy was announced in October, and it initially drew criticism in the West because of how it would also rein in bloggers.

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